Resume

Summary

Highly motivated and driven creative strategist, combining a strong business acumen, unquenchable thirst for trend-setting technology, and an eye for creativity and innovative design.

Client-focused and keenly aware of the bottom-line, I maintain a proven record for improving ROI with thoughtful, targeted campaigns that command response and increase redemption rates. A leader that drives creativity and innovation across multiple business units, with a history of building and managing strong design groups from the ground up to work effectively in cross-functional environments.

Specialties:

Client innovation, branding and identity, creative problem solving, process and efficiency, graphic design, web design, online presence, visual marketing, direct marketing, B2B, B2C, consulting, GUI, UI, mover’s, moving, auto industry, television and video production, copy writing, millennial marketing, mobile advertising, twitter, facebook

Experience

Creative Director

Imagitas  (Publicly Held; PBI; Marketing and Advertising industry) • April 2007 — Present

  • Lead creative strategy and development
  • Built Creative Services team from the ground up, hiring, training and establishing SOP’s
  • Develop successful print campaigns that increase response rates
  • Built core business Request Management System and Project Tracking System to facilitate better
    communication between internal departments, clients and Creative Services staff
  • Manage and mentor a diverse creative department of designers, UI designers, copywriters,
    production artists and freelancers
  • Responsible for presentation of strategy and creative concepts to clients and prospects
  • Collaboratively building, and translating marketing and business objectives into creative strategies
Manager, Creative Services

Imagitas (Publicly Held; PBI; Marketing and Advertising industry) • July 2005 — April 2007

  • Hired, mentored and managed creative team
  • Developed and collaboratively designed advertising, direct marketing and promotional products
  • Developed and maintained MoverSource products with a reach of 44MM+ consumers annually
  • Directed comp development for sales efforts
  • Managed departmental and printer budgets and relationships
Graphic Designer

Imagitas (Publicly Held; PBI; Marketing and Advertising industry) • July 2004 — August 2005

  • Designed marketing material and web collateral for United States Postal Service
  • Designed and maintained products
  • Designed and created coupons and client collateral for comps and sales
Web Producer

NBC/Hearst-Argyle • May 2001 — October 2003

  • Managed and maintained production for two nationally syndicated TV show web sites
  • Created and edited fresh content and graphic elements daily
  • Led redesign of web sites, increasing page views by 300% and newsletter subscribers by 700%
  • Designed TV show proposals submitted to NBC, FX, HGTV, History Channel, and Discovery
  • Assisted in producing, writing and interviewing for nationally syndicated television programming