Form, meet function.

I’m not an artist. I’m not a designer. I’m a creative strategist.

Whether it’s packaging, advertising or product design, creative has become the last stand between the board room — where decisions on what, when and how to go to market are made, and the living room — where consumers decide what products and services they will spend their hard-earned cash on.

I help businesses through this new reality, developing creative solutions that drive brands to connect with those consumers. By connecting businesses to their audiences in a more meaningful way, I’m able to focus — NOT on creating artistic masterpieces — but rather, on developing effective and creative centerpieces.

Those centerpieces are the result of collaboratively developed creative strategies — born out of marketing, business and sales objectives — that drive results and command response . Creative strategy is the means of communicating with an audience effectively and efficiently, by focusing the design on meeting the communication objectives. A good creative strategy sets the tone for effective design translating the marketing and sales strategies into actionable realities for the consumer.

If you’re not incorporating creative strategy early into setting your marketing and sales objectives, you’re campaigns may only be running on half their horsepower.